There are a number of factors which one should consider before applying to register a trade mark.
Does your trade mark stand out from the crowd? Does your trade mark, be it a logo, word,
picture, etc. clearly set your goods and services apart from those of other traders?
- Is it a description of your goods and services?
If your trade mark describes the goods and services or shows the quality, purpose, quantity or value of them, then we are likely to object to the mark.
- Is it a well known term in your line of business?
If your trade mark is a well known term or representation in your line of business
- Other people’s Trade Marks
Has someone else already registered or applied to register the same or similar trade mark for the same or similar goods and services?
It is important to conduct a search of the trade mark register to see if your trade mark is
already registered or has been applied for by another trader.